CQU Village Festival invites more involvement
22 May 2018
The CQUniversity Village Festival is calling for local retailers, restaurants, community organisations and businesses to get involved with this year’s premier event on the Capricorn Coast.
Independent analysis* of the 2017 CQU Village Festival demonstrated an extraordinary $2.84M impact on the local economy, which generated the equivalent of 27.6 annual full time jobs for locals.
Chair of the Village Festival Mr Phil Henry said that the event has grown to be much more than just a music, arts and cultural festival.
“It has grown to become a major economic driver. If more local businesses tapped into the festival and its 3-day program, greater benefit could be realised by having the festival on our doorstep,” said Mr Henry.
“Following on from a Business Information Evening held earlier in the year, the Festival Board is keen to continue exploring opportunities for local business to capitalise on the event.”
“We would like to hear from anyone keen to host part of the Festival in their local venue, and would be very happy to promote partnering venues and their activities as part of the official Festival program. As a not-for-profit event, it will be essential for these interested venues to contribute to the cost of the activities if it requires paid performers or artists.”
“When you see some of the festival’s figures – 15,700 crowd attendances (about 25% of which are from interstate, intrastate or overseas) generating over 2,300 ‘Direct Visitor Nights’ – you begin to realise that any contribution from a local business, could leverage the event for greater economic gain,” Mr Henry said.
Although the event operates from a relatively modest budget, almost every dollar that the Festival spends goes right back into the local economy via local suppliers, businesses and performers. Every dollar of festival sponsorship gets converted into $14 of economic impact.
With a remarkable Community Pride Score of 92% the festival is also an opportunity to increase local business’ social connection to our community.
“I urge the local business community to consider supporting the Festival so we can generate an even greater social and economic impact in 2018,” Mr Henry said.
Hosting your own music program like Queen Street Hall or Beaches at Roslyn Bay have done in the past, having an artist in residence or a busker within your café or its adjoining sidewalk are great ways to tap into the Festival without being an official sponsor.
If you are interested in becoming more involved, or have an idea you’d like considered, please fill out the Venues Expression of Interest Form. Alternatively please contact Board Director Phil Henry on 0434 017 132, or if you’d like to enquire about sponsorship please call Adam Doherty on 0437 349 061.
*Independent analysis conducted by IER Focussed Event Thinking and Livingstone Shire Council based on data collected from approx. 500 Festival attendees
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